Meningkatkan Motivasi Wirausaha Masyarakat Di Sekitar Aliran Sungai Cikapundung, Kelurahan Balonggede
DOI:
https://doi.org/10.31004/jh.v5i1.2280Abstract
Abstract
Entrepreneurial motivation is a key factor in improving the economic well-being of communities, especially for those living around the Cipakundung River, Balonggede Village. The low level of entrepreneurship in this area is caused by various obstacles, including limited capital, lack of skills, and minimal understanding of environmentally-based business opportunities. Therefore, this study aims to enhance the motivation and entrepreneurial skills of the community through socialization programs, training, and business mentoring based on an educational and community empowerment approach. The method used in this study involved a participatory approach with stages of socialization and problem identification, entrepreneurship training, business mentoring, as well as monitoring and evaluation. This program was implemented for 50 participants from various community groups living around the Cipakundung River. The results showed a significant increase in public awareness and interest in entrepreneurship, as well as improved skills in business planning and marketing strategies. Additionally, this program successfully encouraged the formation of new business groups that utilize local resources, such as waste processing into economically valuable products. In conclusion, an educational and community-based approach has proven effective in increasing motivation and sustaining community businesses, although continuous support in the form of capital access and market network strengthening is still needed to further optimize the developed enterprises.
Keywords: Entrepreneurial Motivation, Community Empowerment, Environmentally-Based Entrepreneurship
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Muhamad Yayandi, Enung Susilawati, Ratu Marsya Chaerunissa Zein, Yusnaini Yusnaini, Evie Farida Juliartha, Sri Handayani, Hasyafira Ensa, Maudi Darusatul, Chandra Kirana, Nurlaila Nurlaila, Siti Nurazizah, Muhammad Ridwan Alawi, M Ikhsan, Soraya Salsabillah, Siti Nur Hanifah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the works authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journals published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
