Mayvita, P. A. ., Usaid, P. Y. ., Aditiyanor, A. and Suharto, I. . (2026) “How Digital Advertising Exposure Translates into Purchase Intention: The Mediating Role of Advertising Content Evaluation”, Journal Of Human And Education (JAHE), 6(4), pp. 215–227. doi: 10.31004/jh.v6i4.2848.